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General Motors (GM)

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General Motors (GM)

In 250-300 words, discuss the market structure in which General Motors operates and what strategies they used to maximize profit.

What segment market should General Motors (GM) target in the U.S. based on today's economic status? If GM go into liquidation, should there be government intervention and what role the government tak if any.

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The market structure in which GM operates can be considered as Oligopoly, in which few players dominate the marketplace. The automobile industry is being dominated by few players such as GM, Toyota, Ford, Honda and Chrysler.

One of the major strategies that automobile firms like GM use to maximize profit is via differentiating their offerings on the basis of technology, design, performance and pricing. Each automobile manufacturer faces intense competition in the various segments of the automobile industry, be it ...

Solution Summary

In 250-300 words, discuss the market structure in which General Motors operates and what strategies they used to maximize profit.

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