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    Nielsen Media Research Questionnaire

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    Neilsen Media Research wants to pretest a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs. The composite rankings of a small group of college students are:
    a) Draw a scatter diagram. Let the rankings by males be X.
    b) Compute the Spearman's rank-order correlation coefficient. Interpret

    Rankings
    Program Males (X) Females (Y)
    "Monday Night Football" 1 5
    "Tonight Show with Jay Leno" 4 1
    "60 Minutes" 3 2
    "Late Show with David Letterman" 2 4
    "Sports Center on ESPN" 5 3

    a) Place your calculations here Place your scatter diagram here:

    b) Spearman Interpret the Spearman

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    https://brainmass.com/economics/economic-systems/nielsen-media-research-questionnaire-61605

    Solution Summary

    Assess a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs.

    $2.19