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Nielsen Media Research Questionnaire

Neilsen Media Research wants to pretest a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs. The composite rankings of a small group of college students are:
a) Draw a scatter diagram. Let the rankings by males be X.
b) Compute the Spearman's rank-order correlation coefficient. Interpret

Rankings
Program Males (X) Females (Y)
"Monday Night Football" 1 5
"Tonight Show with Jay Leno" 4 1
"60 Minutes" 3 2
"Late Show with David Letterman" 2 4
"Sports Center on ESPN" 5 3

a) Place your calculations here Place your scatter diagram here:

b) Spearman Interpret the Spearman

Solution Summary

Assess a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs.

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