Purchase Solution

Nielsen Media Research Questionnaire

Not what you're looking for?

Ask Custom Question

Neilsen Media Research wants to pretest a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs. The composite rankings of a small group of college students are:
a) Draw a scatter diagram. Let the rankings by males be X.
b) Compute the Spearman's rank-order correlation coefficient. Interpret

Rankings
Program Males (X) Females (Y)
"Monday Night Football" 1 5
"Tonight Show with Jay Leno" 4 1
"60 Minutes" 3 2
"Late Show with David Letterman" 2 4
"Sports Center on ESPN" 5 3

a) Place your calculations here Place your scatter diagram here:

b) Spearman Interpret the Spearman

Purchase this Solution
Solution Summary

Assess a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs.

Purchase this Solution
Free BrainMass Quizzes
Pricing Strategies

Discussion about various pricing techniques of profit-seeking firms.

Economics, Basic Concepts, Demand-Supply-Equilibrium

The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.

Elementary Microeconomics

This quiz reviews the basic concept of supply and demand analysis.

Economic Issues and Concepts

This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.

Basics of Economics

Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.

View More Free Quizzes
Related BrainMass Solutions

  • Testing of hypothesis and correlation

    Nielsen Media Research wants to pretest a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs.

  • Levels of Measurement -Nielsen ratings

    256330 Nielsen Media Research Nielsen Media Research has been rating television programs for nearly 50 years. Nielsen uses several sampling procedures, but its main one is to track the viewing pattern of 5000 households.

  • Distinguish mass marketing from target marketing

    Nielsen Media Research obtains ratings of local TV stations by having households fill out diary questionnaires. These give information on who is watching TV and what program. What are the limitations of this questionnaire method? 4.

  • Nielsen Media Research- Meter, Diary & External Validity

    376595 Nielsen Media Research- Meter, Diary & External Validity Please help with the following problems. What types of decisions do you think networks are making when they utilize nielsen's research? What about advertising agencies?

  • Scatter diagram, covariance, correlation, weighted average

    Nielsen Media Research provides two measures of the television viewing audience: a television program rating, which is the percentage of households with televisions watching a program, and a television program share, which is the percentage of households

  • Security at Billboard.Com

    They only use it for research purposes and to improve on their site.

  • pretest a questionnaire

    63046 Pretest a Questionnaire Neilsen Media Research wants to pretest a questionnaire to be mailed to several thousand viewers. One question involves the ranking of male and female college students with respect to the popularity of programs.

  • What are some of the differences between primary and secondary data?

    Source: http://www.statpac.com/surveys/questionnaire-design.htm How do research design and statistical information affect validity? Proper research helps to ensure that the statistical information you receives is valid.

  • Hypothesis tests

    Problem #7 Nielsen Media Research AOL Time Warner Inc.'s CNN has been the longtime ratings leader of cable television news.

  • Primary Research versus Secondary Research

    They can then send out a questionnaire to a sampling of households to find out what kinds of movies people like to rent. That primary-research technique will help when it comes time to stock the store with the latest Hollywood releases.

View More Related Solutions