JC Penny and Macy's both underwent changes to their business strategy. Your research should focus on a description of the change, the economic impact of the change, commentary surrounding the change and any final results.© BrainMass Inc. brainmass.com October 15, 2018, 3:04 pm ad1c9bdddf - https://brainmass.com/economics/economic-history-and-theory/business-strategy-change-jc-penny-macys-504972
- Eliminated sales and coupons. Focused instead on low prices all the time.
- Stressed the problems of consumers trying to keep track of all the sales and discounts. Having a single low price makes sense.
- Used lots of name brand name sub- stores within ...
The expert examines business strategies for change in JC Penny and Macy's.