Explore BrainMass

Business Strategy Change: JC Penny and Macy's

JC Penny and Macy's both underwent changes to their business strategy. Your research should focus on a description of the change, the economic impact of the change, commentary surrounding the change and any final results.

Solution Preview


- Eliminated sales and coupons. Focused instead on low prices all the time.
- Stressed the problems of consumers trying to keep track of all the sales and discounts. Having a single low price makes sense.
- Used lots of name brand name sub- stores within ...

Solution Summary

The expert examines business strategies for change in JC Penny and Macy's.