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    Pricing structure of an organization

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    Some businesses will examine their pricing structure and modify it in order to maximize revenue, either by raising or lowering the price. For some organizations, lowering prices might be an effective means for increasing revenue. Select an organization you work for or are familiar with. Could the organization you have chosen lower prices to increase revenue?

    Why or why not?

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    Solution Preview

    There are many ways that organizations can use to increase revenue. One of the ways is to increase the price of an item. This idea of increasing the price of a product is very tempting to many decision makers. Customers, however, do not like to pay more for anything and ...

    Solution Summary

    Examine of pricing structure to boost demand and maximize revenue