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Value destruction, effect of bias, heuristic effects

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Write a Corporate Report. Use a real world case of any publicly traded firm decision-making that represents value destruction from the effects of biases, heuristics and/or framing effects. The report should analyze how these psychological factors played an important role in the adverse results achieved by the firm.

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Solution Summary

Explains how to write a corporate report. Uses Coca-Cola as the example of a publicly-traded firm that uses value analysis methods to make decisions.

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See attached file for a decision tree format.

There are several parts to this assignment. I have outlined each below. First, background on a publicly traded company, then suggestions for how to evaluate the decision making process, and finally, an outline so that you can fully analyze this in your report.

How about using Coca-Cola as your real world case?

You can learn a lot about Coca-Cola by viewing this company overview: http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html

Coke's Mission Statement is:
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.

Coke's Vision Statement is:
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a ...

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