Purchase Solution

Decisosn-making, Judgment, Heuristics and Bias

Not what you're looking for?

Ask Custom Question

Think about the business decision you discussed (SEE ATTACHED DOC). Your supervisor had asked that you expand on your self-evaluation by identifying at least two judgment issues that you had to address. Write a memo to your supervisor describing these issues. Explain how you addressed them and the degree to which your decision was based on expedience and/or reflection. Potential issues include: bias, or ethical issues related to the availability heuristic, bias related to the representative heuristic, bias related to anchoring and adjustment, avoiding uncertainty, framing effects, positive illusions, egocentrism, and regret avoidance.

Attachments
Purchase this Solution

Solution Summary

Referring to the business decision example, this solution identifies at least two judgment issues that were addressed and the degree to which the decision was based on expedience and/or reflection. Potential issues include: bias, or ethical issues related to the availability heuristic, bias related to the representative heuristic, bias related to anchoring and adjustment, avoiding uncertainty, framing effects, positive illusions, egocentrism, and regret avoidance.

Solution Preview

Please see the attached file for complete response (some presented below).

RESPONSE:

I am having trouble going about this, I have notes on the business decision, but am having trouble with the memo

Think about the business decision you discussed (SEE ATTACHED DOC). Your supervisor had asked that you expand on your self-evaluation by identifying at least two judgment issues that you had to address. Write a memo to your supervisor describing these issues. Explain how you addressed them and the degree to which your decision was based on expedience (e.g. decisions based on self-interest, which are more likely related to the biases listed below) and/or reflection (e.g. step-by-step decision making process, which Is less likely to be influenced by biases because a person brainstorms many ideas, looks at the pros and cons, and this lengthy process has the potential to illuminate biases based on self interest). Potential issues include: bias, or ethical issues related to the availability heuristic, bias related to the representative heuristic, bias related to anchoring and adjustment, avoiding uncertainty, framing ...

Purchase this Solution


Free BrainMass Quizzes
Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Motivation

This tests some key elements of major motivation theories.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media