Assume you are CFO at a diversified company, and your Board has directed you to sell one of your business units.
How do you determine your asking price? Discuss at least two or three approaches. NOTE: the business unit is not publicly traded. (By the way, apparently most business executives do not know the value of their private enterprise or division.)© BrainMass Inc. brainmass.com September 20, 2018, 8:34 pm ad1c9bdddf - https://brainmass.com/business/weighted-average-cost-of-capital/corporate-valuation-and-investment-question-127636
The major difference between the valuation of private and public firms is that in the case of public firms one can use the valuation by stock market as a benchmark. This is not applicable with respect to the private firms. They are mostly valued on book values.
Let us discuss certain valuation techniques:
Free cash flow or WACC approach gives the firm's value of assets or stock.
The use of the DCF techniques can be extended to value a business firm. In the valuation of a firm a financial analyst usually assumes a constant debt ratio. The firm can be ...
This solution explains how to determine an asking price for a diversified company.