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Stock Pricing - Crunchy Chicken

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Crunchy Chicken is launching an IPO. They are concerned about how to price the stock. Their investment bank suggests a price of $20 given their performance over the past 2 years. The Crunchy Chicken company paid a dividend of $1.25 per share in the next year. They anticipate that the company will continue to grow at a constant rate of 7%. They will have a required rate of return of 9%. Given this information is the price of $20 to high or to low?

What will happen to the price of the stock if the growth rate slows to 5% due to Asian Bird flu?

Some board members want to increase the dividend to $1.50. What will the new stock price be?

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Solution Summary

The expert calculates the stock price using constant growth dividend discount model.

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Crunchy Chicken is launching an IPO. They are concerned about how to price the stock. Their investment bank suggests a price of $20 given their performance over the past 2 years. The Crunchy Chicken company paid a dividend of $1.25 per share in the next year. They anticipate that the company will continue to grow at a constant rate of 7%. They will have a required rate of return of 9%. Given this information is the price of $20 to high or to low?

What will happen to the ...

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