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The Fleet Sheet

Based on Integrating Case 2 " The Fleet Sheet" from Chapter 7,found here: http://www.mediafire.com/view/?ufpysov6w2c0eat

1. Analyze the potential difficulties of starting a business in a transition economy and provide recommendations on how they should be confronted.

2. Prepare a SWOT analysis of the Fleet Sheet and discuss the key success factors and areas of concern that should be considered by Erik Best, the founder of the Fleet Sheet.

3. Recommend three strategic moves for Erik Best to consider and explain possible difficulties the company will face using these strategies in the international market as opposed to the domestic market.

4. Discuss the benefits international entrepreneurship brings to multinational companies such as the Fleet Sheet.

Solution Preview

1. Analyze the potential difficulties of starting a business in a transition economy and provide recommendations on how they should be confronted.

Popular revolution in the Czech Republic attracted the attention of world specifically business-minded people.

One threat was government regulations. Fleet Sheet faced government bureaucracy in the distribution of their product.
- So far, Fleet Sheet does not have control over government regulations. All it can do is to give input and suggestions to policy-makers.
Erik's business focuses on local/domestic news market only.
- Fleet Sheet has the entire Czechoslovakia as its market. As other news networks are attracted to the Czech Republic, competition becomes intense. Time will come that the local market will be saturated with each network using its resources to capture the limited Czech news market.

The government required them that they have to send the Fleet sheet to hundreds of libraries at the company's own expense.
- Sending Fleet Sheet to various libraries will really cost Erik thousands of dollars. If the government policy will not change, Fleet Sheet has no other recourse but to obey the law. All Fleet Sheet can do is go online through the Internet. It can Online delivery of news has minimal cost especially if these hundreds of libraries are equipped with internet connectivity.

2. Prepare a SWOT analysis of the Fleet Sheet and discuss the key success factors and areas of concern that should be considered by Erik Best, the founder of the ...

Solution Summary

The solution is a case analysis that discusses the difficulties encountered by Fleet Sheet in starting a business, how it will survive using the suggested strategic moves, and how it can benefit from international entrepreneurship.

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