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    SWOT of General Motors Holden (Australia)

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    I need information on SWOT for General Motors Holden exporting vehicles to the Middle East.
    GMH is a subsidiary of GM. Its head office is Melbourne, Australia.

    © BrainMass Inc. brainmass.com October 9, 2019, 9:16 pm ad1c9bdddf

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    SWOT Analysis:


    1) Strong brand presence and market share in Middle East: Holden's largest vehicle export market is the Middle East, where the Chevrolet Lumina (Commodore) sedans and long wheelbase V8-powered Chevrolet Caprice sedans (based on Statesman/Caprice) are the region's top selling GM models.

    source: http://www.holden.com.au/www-holden/jsp/corporateinfo/exports/exports.jsp

    Holden is already well known brand among car enthusiasts in the Middle East, many of whom are fans of the Aussie high performance cars and our racing activities

    2) Strong backing of a global brand like GM.

    3) GMH holden plant is one of the most flexible plant within the GM group and thus, can be upgraded to meet stringent export requirements. In the last few years, over AU$500 million (US$429m) has been invested in upgrading ...

    Solution Summary

    SWOT of General Motors Holden (Australia) exporting to middle east