Need guidance for developing a SWOT analysis for the following scenario:
As marketing manager for Quality Mini Computers (QMC), I need to develop a preliminary SWOT analysis for QMC. With the implosion of technological advancements, our mini-computer that is the size of a stereo or a 5x7 photo frame is growing. QMC's owners are ready to expand this product in the marketplace. The SWOT analysis is needed because this is a new target market with a smaller computer and we want to be certain we are including our current customers. We need to be sure to consider who is selling smaller, convenient computers as well.
-Need to create a table which will have a one or two word summary of the S, W, O and T
-Need to follow with expanded analysis in a bullet point format
-Need to highlight the most important S, W, O and T so the management team can focus on the most important aspects of the current state of affairs
SWOT for quality mini computers:
Strengths Weaknesses Opportunities Threats
Light Battery Life Businesses short of space. Competition from laptops
Handy Hard to Adjust. Students. Mini computers from large corporations.
100% performance of a PC Replacement parts not easy to get. Export to emerging economies Lack of compatibility with existing platforms.
Fits easily into a briefcase. Only QMC personnel can repair it. Attractive revenues from servicing. Competition from foreign low cost manufacturers.
? The quality mini computers are light and so are easy to handle.
? These can be stored easily and can be carried easily during travel;
? The performance is comparable with that of a normal personal computer.
? The quality ...
SWOT analysis for QMC is discussed very comprehensively in this explanation..