VisiCalc, the first computer spreadsheet program, was released to the public in 1979. A year later, introduction of the DIF format made spreadsheets much more popular because they could now be imported into word processing and other software programs. By 1983, Mitch Kapor used his previous programming experience with VisiCalc to found Lotus Corp. and introduce the widely popular Lotus 1-2-3 spreadsheet program. Despite enormous initial success, Lotus 1-2-3 stumbled when Microsoft Corp. introduced Excel with a much more user-friendly graphical interface in 1987. Today, Excel dominates the market for spreadsheet applications software, and Lotus represents a small part of IBM's suite of instant messaging tools.
To illustrate the competitive process in markets dominated by few firms, assume that a two-firm duopoly (Firm A and Firm B) dominates the market for spreadsheet application software, and that the firms face a linear market demand curve
P = 1,250 - Q
where P is price and Q is total output in the market (in thousands). Thus Q = QA + QB.
For simplicity, also assume that both firms produce an identical product, have no fixed costs, and marginal costs MCA = MCB = $50.
a. Given this Cournot oligopoly market,
i. Determine the reaction function of each firm.
ii. Determine the equilibrium output level for each firm, and total market output (Qo).
iii. Determine the equilibrium market price.
b. Instead of the market above being an oligopoly, it could be monopolized, perfectly competitive, or monopolistically competitive. Assume that the equilibrium market output and market price under each of the market structure are as follows:
Qo = Total market output if the market is an oligopoly
Po = Market price if the market is an oligopoly
QM = Total market output if the market is a monopoly
PM = Market price if the market is a monopoly
QPC = Total market output if the market is perfectly competitive
PPC = Market price if the market is perfectly competitive
QMC = Total market output if the market is monopolistically competition
PMC = Market price if the market is monopolistically competition
i. Rank the market output (Qo, QM , QPC, QMC ) from the lowest to the highest.
ii. Rank the market prices (Po, PM , PPC, PMC ) from the lowest to the highest.
A. To determine the reaction function of each firm we must first recall the formula for total revenue in a Cournot duopoly
For Firm A it would be:
TRA = $1,250QA - QA2 - QAQB
Therefore marginal revenue for Firm A is:
MRA = TRA/QA = $1,250 - $2QA - QB
Similar total revenue and marginal revenue curves would hold for Firm B.
Because MCA = 50, Firm A's profit-maximizing output level is found by setting MRA= MCA = 50:
MRA = MCA
$1,250 - $2QA - QB = 50
$2QA = $1,200 - QB
QA = 600 - 0.5QB
From this we see that the profit-maximizing level of output for Firm A depends upon the level of output produced by both firms. ...
Illustration of oligopoly using spreadsheet market; comparison of oligopolies, monopolies, and monopolistic competition.