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Coffee/tea business
SWOTT Analysis Paper and Table

Using knowledge gained from this course and previous coursework, conduct an internal and external environmental analysis for your proposed business. Using the information obtained from your internal and external analysis, as well as the lesson learned from the Considerations of a Strategic Plan: List assignment, create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
a. External forces and trends considerations:
1) Legal and regulatory
2) Global
3) Economic
4) Technological
5) Innovation
6) Social
7) Environmental
8) Competitive analysis
b. Internal forces and trends considerations:
1) Strategy
2) Structures
3) Processes and systems
4) Resources
5) Goals
6) Strategic capabilities
7) Culture
8) Technologies
9) Innovations
10) Intellectual property
11) Leadership
I need help to start preparing a 1,400-1,750-word synopsis in which I have to analyze at least seven of the forces and trends from the list above. Your analysis must include economic as well as legal and regulatory forces and trends. Your synopsis should identify the major decisions and recommendations for your selected forces and trend, which may need to be considered for your business.

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SWOT analysis for Coffee business

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Prepare a 1,400-1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include economic as well as legal and regulatory forces and trends. Your synopsis should identify the major decisions and recommendations for your selected forces and trend, which may need to be considered for your business.

Let us first start with legal and regulatory considerations. For our newly opened coffee business, we will need to adhere to prevailing laws and regulations of the industry, such as those related to accounting practices, taxation, environmental laws, fair practices laws, labor laws, etc. We will need to establish effective control mechanisms to ensure that our business adhere to all prevailing laws and regulations. For example, to ensure that accounting practices are being carried out in a fair and transparent manner, we will need to appoint external auditors. We will need to establish strict practices to ensure that all our actions and practices adhere to the highest ethical and legal standards and do not violate any of the existing laws and regulations pertaining to our business. In this manner, we will be able to develop a strong corporate image for our organization.

The second force will be global. Globalization has a major impact on the way business is being carried out today, be it a domestic business or global business. The impact of globalization can be felt in each aspect of the business. For our coffee business, we will not only face stiff competition from established domestic players, but also from large global players with presence in multiple nations across the world. Globalization will also impact our sourcing policies as we may need to source ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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