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Pro Clean : A Case Analysis

See attached case study.

A case analysis for Pro Clean with specific recommendations for business survival, competitiveness, growth and profitability.

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PRO- CLEAN, TENNESSEE

CASE ANALYSIS

I. STATEMENT OF THE PROBLEM

1. What steps may be taken by the company to achieve competitiveness and business survival?
2. What actions may be implemented by Wilson to successfully position the company for growth and improved profitability?

II. AREAS OF CONSIDERATION

1. Greatest organizational strengths
1.1 Pro Clean holds a respectable 5% share of the Knoxville carpet cleaning market and is growing at a rate of approximately 5% each year.
1.2 Strong position in the city's northeast residential district.
1.3 It has a loyal and satisfied customer base which generates 60% of revenues from repeat business.
1.4 Wilson has 15 years of experience in carpet cleaning.
1.5 Pro Clean brand has a professional image (logo, training, uniforms and painted vans).
1.6 The company engages in ethical business practices (contrary to bait and switch tactics used by competitors).
1.7 Competitive price levels
2. Pro Clean's biggest weaknesses
2.1 The company is of small size.
2.2 It is experiencing poor financial performance and is not producing an acceptable level of return on investment.
2.3 Does ...

Solution Summary

A case analysis on achieving competitiveness, business survival, growth, and profitability. SWOT analysis of a company in the carpet cleaning industry was made.

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