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Management Exercise

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Please answer the questions below involving these companies: Dell, Puma, and McDonalds.

- How would you describe the industry's key characteristics?

- What has leadership done to drive strategy?

- What are the indicators of strong financial performance?

- What would a SWOT analysis look like for the company?

- If the company has a visionary leader, what is that person's legacy? How has that leader shaped culture and strategy?

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-How would you describe the industry's key characteristics?

DELL
The key characteristics of the industry are that the computer industry is having a flood of innovations from software to hardware, further the industry is expected to grow as the performance of the computer is increasing the cost is coming down. Most important, the customers are getting a wider choice of computers and worldwide growth of the industry is imminent. One estimate is that 20% annual growth in sales globally is expected. Finally, the Internet has led to the growth of computers all over the world.
PUMA
The key characteristic of the industry that PUMA is operating in is that the sport shoe industry, the apparel industry and the eye wear industry depend on the spending power of the consumers. If the spending power of the consumer goes down there will be lower levels of purchases. PUMA has expanded into other consumer goods but if it wants its revenue growth to increase it must expand into those areas where there are large industrial purchases.
MCDONALDS
The characteristics of the fast food industry are that there is infinite scope for growth and development. On one side the US and European middle aged and older population has not adequately been targeted. On the other side, third world countries present opportunities for the industry. It is common to see KFC and McDonald's opening in China at breakneck speed. The race sometimes is related to who managers to get there first.

- What has leadership done to drive strategy?
DELL
Dell became the first company to set up onsite repairing programs for computers. Dell met the needs of the consumer by selling its computers through its websites. It continued to study the needs of the consumer and tried to satisfy it. The company expanded into multimedia and home entertainment markets. It introduced handhelds, TVs and even digital audio players. It introduced printers under its own name. The current strategy is to go in for educational institution, government agencies and large corporations. In addition, the company targets multinational customers.
PUMA
Puma has expanded to 80 countries. By 1997 eighty percent of PUMA's sales were outside Germany. In addition, the strategy of ...

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Develop a theme and an introduction that explains the retreat theme and approach. Keep in mind that the tone of the retreat should be fun and creative.

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Develop an activity that actively demonstrates barriers to effective communication.
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Develop an activity that teaches about organizational communication networks.
Develop a game or activity that examines how technology affects managerial communication.

I am looking for assistance in this area but some of my ideas would be the following:

It would be somewhat of a teamwork theme consisting of teambuilding activities such as the following:

Having a scavanger hunt which will allow individuals to utilize their communications skills, depend on others and overcome diversity.
A game show with questions pertaining to organizational concepts, technology and how it can enhance the business, globalization and how it affects the company in which they work; them as an individual and the world in general, managerial concepts, customer service essentials, etc.
Have a brainstorming session where all individuals (with the assistance of either company personnel or retreat representative) foster ideas and attempt to provide solutions to questions that are posed by individuals throughout the group.

***These are just some of the ideas that I have thus I was looking for others or even suggestions on another theme***

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