Global Strategic Management
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Research the Microsoft site (http://www.microsoft.com/msft/default.mspx).
Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit (See examples starting on page 78 and pages 179-185 following appendix 11.C):
1. Analysis of Strategic Factors. Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Summary) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your written Word assignment. No submission of an Excel file or submission of a table in a Word file will cause you to lose half of the points of this assignment. No comments are needed on the IFAS and the EFAS tables, but comments are needed on the SFAS table, which is the foundation for this assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS). As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (five to seven pages double-spaced). You will be graded on your knowledge of the software and math in building the MS Excel tables, and on your ability to communicate in writing and present your arguments.
2. Strategic Alternatives and Recommended Strategy Here you will be graded on your ability to analyze economic, socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend.
3. Implementation: Describe the implementation of the strategy(ies) you recommended.
4. Evaluation and Control How do you evaluate the performance of your implemented strategy(ies)? For a sample outline of a Strategic Audit, review examples starting on page 78 and appendix 11.C.
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The response addresses the queries posted in 1795 words with references.
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The response addresses the queries posted in 1795 words with references.
//Before conducting SWOT analysis of the Microsoft Corp, it is essential to know about the company background. One should know about the operations and segments in which the company is operating, in order to assess the strengths, weaknesses, opportunities and threats for the company.//
Introduction
Microsoft Corporation, established in 1975, is a leading company in the Information Technology Industry. It offers various types of products and services, to provide technological solutions to the clients, across the globe. The products and services offered by the corporation assist in enhancing the living standards of the respective clientele. The business sector is also transforming due to the development of innovative software and technologies. The main aim of the company is to expand and develop the computer software and systems, all around the world. The firm is growing rapidly in the competitive market due to the business insight, effective strategic philosophy of the management (Microsoft, 2009).
//Above is the discussion of operations and segments in which Microsoft is operating. Now, as per the direction, the SWOT analysis is to be illustrated in the subsequent section.//
SWOT analysis
SWOT analysis is a critical process that helps the company to identify the strengths, weaknesses, threats and opportunities that further provide directions for the future growth. These are as follows:
Strength
Strong Brand Name and Large Market Share: Microsoft Corp has a strong brand name and large market share in the computer industry due to which it is the leader of the industry. It offers software products for the computing devices at global level. The strong brand equity of the company assists it to attain a top position in manufacturing the software products. It has derived a top rating from Fortune for the best company regarding its operations. It is the largest software company in the world. Its global image and reputation for creative products makes it a trustworthy organization.
Diversity: The Company has a diverse workforce that is the strong point for its long term existence. The employees of the company are from various different cultures, backgrounds and countries that reflect their diversity. These employees belong to 135 different regions and countries. The multiplicity of the workforce renders an enhanced way of conducting various business activities, because people from different backgrounds and cultures, possess distinctive creativity, intellect and capabilities. Diversity brings about innovative and fresh ideas along with creative methods of problem solving (Microsoft, 2009).
Large Employee Staff: Microsoft has a large base of employees that further strengthens the company. It provides employment to a large number of people all over the world. The company employs around 89,809 people globally. This assists in creating employment and adding to the GDP that is promising for its long term existence. It also provides an ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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