ATCO Group SWOT Analysis
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http://www.atco.com/
ATCO Limited SWOT ANALYSIS of MARKTING 4Ps
INTROCUTION
SWOT ANALYSIS
PRODUCT
- Strength
- Weakness
- Opportunity
- Threat
PROMOTION
- Strength
- Weakness
- Opportunity
- Threat
PRICE
- Strength
- Weakness
- Opportunity
- Threat
PLACE
- Strength
- Weakness
- Opportunity
- Threat
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Solution Summary
This solution explains internal/external analysis of ATCO. The sources used are also included in the solution.
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ATCO Limited SWOT ANALYSIS of MARKTING 4Ps
Step 1
INTRODUCTION
ATCO is Alberta based company that generates power, supplies utilities, and has other businesses classified under the name Global Enterprises. It employs 9,400 employees and has operating subsidies that are located across five continents. The company calls itself an innovative company. The main divisions of business are energy, utilities, structures/logistics, and technologies.
SWOT ANALYSIS
Step 2
PRODUCT
Strength:
Continuity of service: ATCO Elective has got a reputation of high continuity of service. Outages are relatively low.
Natural gas quality meets standards: ATCO Gas delivers natural gas processed by ATCO Midstream. The gas adheres to international standards.
Weakness:
Voltage Variation is high: The variation in the voltage of power supplied by ATCO leads to equipment damage.
Billing mistakes are relatively high: The errors in billing mistake causes problems to customers.
Opportunity:
Higher Economic Development of Alberta: There will be higher demand for utilities in near future.
There is growth in demand for utilities in British Columbia. This growth represents an opportunity for ATCO.
Threat:
Australian Operations face stiff competition: The Australian operations of ATCO face strong competition from other ...
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