Explore BrainMass

Explore BrainMass

    Supply Chain Management

    Not what you're looking for? Search our solutions OR ask your own Custom question.

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    1. What is the different in the supply chain strategies between vertically integrated company and horizontally integrated company?
    2. If the company is completely vertically integrated, is it still important that it has good Supply Chain Management? Why?


    © BrainMass Inc. brainmass.com November 24, 2022, 11:40 am ad1c9bdddf

    Solution Preview

    In a horizontally Integrated Company , a company produces the same products in different locations. It has plants at different locations which cater to the different market segments.
    <br>The GAP retail clothing corporation is a good example of a business that practices horizontal integration. GAP Inc. controls three distinct companies, Banana Republic, Old Navy, and of course the GAP itself. Each company has stores that market clothes tailored to appeal the needs of a different group. Banana Republic sells more expensive clothes with a more "upscale" image, the GAP sells moderately priced ...