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Supply Chain Management

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1. What is the different in the supply chain strategies between vertically integrated company and horizontally integrated company?
2. If the company is completely vertically integrated, is it still important that it has good Supply Chain Management? Why?


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In a horizontally Integrated Company , a company produces the same products in different locations. It has plants at different locations which cater to the different market segments.
<br>The GAP retail clothing corporation is a good example of a business that practices horizontal integration. GAP Inc. controls three distinct companies, Banana Republic, Old Navy, and of course the GAP itself. Each company has stores that market clothes tailored to appeal the needs of a different group. Banana Republic sells more expensive clothes with a more "upscale" image, the GAP sells moderately priced ...

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  • MS, University of Wisconsin-Madison
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