The Utilization of Tracking Studies
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What are tracking studies? Give an example of how managers would use tracking study data.
Please use Burns, A. C. & Bush, R. F. (2006). Marketing research and SPSS 13.0 package (5th ed.). Upper Saddle River, NJ: Prentice Hall.
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The expert examines utilization of tracking systems.
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Tracking studies are essentially a form of research that is often utilized by organizations, that entails the monitoring, tracking, and analysis, of a given sample population pool over an established period of time. Managers use tracking study data as a methodology by which to effectively plan ...
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