Purchase Solution

Survey Instrument Problem Assumptions

Not what you're looking for?

Ask Custom Question

One of the major problems facing the designer of a survey instrument concerns the assumptions made. Research and discuss what are the major "problem assumptions"? How can a designer avoid them? Should he avoid them?

Purchase this Solution
Solution Summary

This solution discusses major problem assumptions facing the designer of a survey instrument.

Solution Preview

SURVEY INSTRUMENT PROBLEM ASSUMPTIONS

Major "problem assumptions" and how a designer may avoid them. Should he avoid them?

A survey instrument designer may have the following problem assumptions:
1. That the respondents have the same level of understanding or comprehension of the words and the way the items were constructed. Some designers assume that all people can understand technical terms or other categories of terms. This can be avoided if the researcher has basic information of the related capabilities of intended respondents before crafting the instrument. Having been aware of their comprehension capability, the instrument designer could adjust the difficulty level of the items.
According to Zikmund (2003), to assume that people will understand the question is a common error. To him, people may simply not know about what is being asked or that they may be unaware about the product or the topic of interest.

2. That the respondent engages ...

Solution provided by:
Elisa Valdez, PhD
Education
  • Bachelor of Science in Business Administration, University of the Philippines
  • Master in Business Administration, Saint Mary's University
  • Doctor of Philosophy in Education, University of the Philippines
  • Doctor in Business Adminstration (IP), Polytechnic University of the Philippines
Recent Feedback
  • "Excellent information thanks for the input"
  • "Thank you"
  • "Very thorough and informative. Thank you."
  • "Good response. Very detailed"
  • "This solution is excellent. Thank you"
Purchase this Solution
Free BrainMass Quizzes
Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Motivation

This tests some key elements of major motivation theories.

Understanding the Accounting Equation

These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.

Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

View More Free Quizzes
Related BrainMass Solutions

  • Use and Effectiveness of Surveys

    Similar conditioning occurs within a single survey, if the responses to survey items placed in the latter segment of a survey instrument are affected by experience gained from earlier segments of the survey.

  • Campbell interest and skill survey

    But because of this personalization, this particular survey instrument is done for a fee. It is quite possible to use this particular survey instrument as a model and one can create a set of questions to cover several occupations, for example.

  • Mock study instrumentvalidity

    The instrument was a survey that was validated by tests or survey questionnaires that were carefully examined after the instrument was created. It was validated by two experts in the field. (Sakiewicz, 2006).

  • Research Methods Used in a Leadership Article

    Here, the survey instrument used and Was it created and validated by the researchers; will be analysed. Survey Instrument This study used the survey instrument and also has a discussion for this method of collecting data to some extent.

  • Best survey instruments to use

    339960 Instrument for job satisfaction survey Which is the best survey instrument to use for a job satisfaction survey? Q: Which is the best survey instrument to use for a job satisfaction survey? Response: 256 Words. 2 References.

  • Developing Research Instruments

    To complete this part of the research, you will have to decide whether you want your research instrument to be a survey using a questionnaire or a survey using an interview. It will be easier to use a questionnaire are your instrument.

  • Quantitative Article Review: Introduction

    This is the notion that the survey and research instrument SSTLQ is effective even if it limited reliability and validity of the study.

  • Construct Development, Scale Creation, and Process Analysis

    Justify whether this is an interview or self-report instrument. The scale measuring aspects of self confidence is a self report instrument. It is designed to be filled in as a survey.

  • Confidence Interval for Population Proportion

    Confidence Interval #3 Question: In a survey of 842 musicians, 715 said they began playing an instrument while in elementary school.

View More Related Solutions