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Strategic Management

Related Diversification for Strategic Management course.

Why would an athletic company choose to diversify into a related as opposed to unrelated business opportunity?

What are the strategic fit relationships that are available for capture?

What specific resources should the company have that would make it attractive to diversify into a related business opportunity?

What are considered ideal resource strengths that could be transferable to other related business and the benefits that could be captured from these strengths?

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Why would an athletic company choose to diversify into a related as opposed to unrelated business opportunity?

There are several advantages for an athletic company to diversify into a related business opportunity. The athletic can maintain a unity in its operations and marketing and can leverage its strengths and skills. Related diversification for an athletic company means the company is presently making athletic shoes; it diversifies into sports shirts, athletic kits, and athletic clothing. The company will select this choice because it can share its sales force, advertising, and distribution facilities. Further the athletic company can transfer know how from one business to other. For instance, ...

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