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Protect market share

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Dell Corp. has entered the printer market, HP's most successful product line. They have taken a 13% market share and climbing. That means HP has lost 13% market share. They are still the leader with over 50% market share.

If you are the product manager at HP, what will you do to protect your market share against Dell?

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The solution does a great job of answering the question about protecting the market share. The solution is very easy to follow along and can be understood by anyone with a basic understanding of the subject. Overall, an excellent response to the questions being asked.

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There are several actions HP can take to protect its market share:

1. One is to start offering promotions to customers for buying HP computers. However, ...

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