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What is a Product Champion?

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What is a product champion? What are the potential problems associated with ANY scoring model? How might the two be related?

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The solution discusses what a product champion is.

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The main role product Champion or the key individual in the product innovation process of an organization is to sell the idea of the product to management and getting them sufficiently interested in the project (Chakrabarti, 1974, p. 58). A champion is the individual "intensely interested and involved with the overall objectives and goals of the project and who plays a dominant role" (Chakrabarti, 1974, p. 58) in the product development. In other words, product champions "help to overcome organizational barriers and resistance" ...

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