What are the trade-offs (pros and cons) between an internal and an external growth strategy? Which approach is best as an international strategy? Why?
An internal strategy is one whereby the firm grows by adding existing resources such as hiring new employees, gaining new customers, expanding locations, or developing new products. An external strategy is one whereby the firm experiences growth through partnerships or mergers and acquisitions.
Internal strategies help to keep the corporate culture from being diluted. The core management ...
The internal and external growth strategy are examined. The trans-offs between the two are determined. The expert examines the best approach for an international strategy.