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Consumption behaviors in art and cultural sectors for developing

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Hello I need help explaining how the following reference/article: Kang, D. S. (2010). Understanding of consumption behaviors in art and cultural sectors for developing successful communication plans. Journal Of Targeting, Measurement & Analysis For Marketing, 18(3/4), 263-279. doi:10.1057/jt.2010.13
Compares to my thought of how, "Product can make a lot of difference with achievement realization. If the company one is modeled after sells soft drinks and the other sells pencils there are things that must be taken into consideration. Not only would cost of manufacturing be different, variables such as fuel costs, electricity, commodity prices and profit to product mark- up profits or losses would also be different. It would be like comparing apples to oranges (Kang, 2010)."

How can I clarify this statement to relate to the article above?

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Consumption behaviors in art and cultural sectors for developing is examined. The response addresses the query posted in 414 words with APA reference

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The response addresses the query posted in 414 words with APA reference

//The comparison of two different things requires the use of the same base that is the two products should be similar in nature and behavior. In this context, the following discussion explains the reasons as to how the article, "Understanding of consumption behaviors in art and cultural sectors for developing successful communication plans" is related to the thought that product can make a lot of difference in achievement realization.//

The thought that "Product can make a lot of difference in achievement realization" is based on the premise that the products differ in their use, size & shape and prices. Therefore, the ...

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