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Business Intelligence (BI) articles

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Read 4 good articles related to business intelligence. What qualifies as a good article? The article should be from an IT periodical or academic journal. It should not be a brief announcement about some new vendor release. It should not be a blog entry or opinion piece. It should have some depth to it. The collection of articles you choose can be focused in one topic area, or they can be from a variety of topics. This intent of this activity is to allow you to do some exploring within the realm of business intelligence literature and see what aspects of the subject you find most interesting.
See the associated Reading Journal Resources document for suggestions on finding articles.
For each article, provide.
- an APA style citation (include the URL)
- a statement describing the subject of the article (in your own words)
- a list of the main points made in the article (in your own words)

Example:
Jennings, C. (2008). For Best Results, Add Insight. Computer Weekly, 26-28. Retrieved March 1, 2012, from http://search.ebscohost.com.xxproxy.smumn.edu/login.aspx?direct=true&db=keh&AN=31698203&site=ehost-live
Subject description: The article describes the state of typical status of BI in organizations as focused too much on reporting and analysis. More needs to be done to gain insight and use data with predictive analytics.

Main points:
- According to McKinsey consultancy, organizations, in order to remain competitive, need to leverage data to gain insights and make smarter decisions
- Challenges to leveraging existing data include - lack of knowledge about the data, poor data quality, inadequate access (sometimes due "information silos" or people not sharing information because they believe it gives them power to have it themselves)
- Most companies using BI do reporting and analysis based on past events, but do not use the information as a means of predicting the future.
- Intel is using predictive analytics to forecast product demand
- Understanding customer behavior can help with cross-selling and up-selling, store location, store layouts
- Understanding what the business is trying to do is a prerequisite to knowing what data is needed

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Solution Preview

I have outlined a response. Looking at the articles, you may find different focuses or main points, so please review. I tried to use a couple of different types of information.

Cebotarean, E. (2011) Business Intelligence. Journal of Knowledge management, economics and information technology. 1:2, 101-113.
Subject description: This article explains business intelligence, its origins and evolution and business applications.
Main Points:
- Business intelligence is used to made decisions and evolved from decision support systems. It is an umbrella term to describe the concepts and methods to improve decision making by using fact based support systems.
- The methodologies and processes, along with technologies transform raw data in to useful information to help create effective strategic, tactical, and operational insights for decision-making.
- Business intelligence can be used for measurement, analytics, reporting, collaboration and collaboration platforms, knowledge management, and regulatory compliance.
- Business requirements should be ...

Solution Summary

This solution provides a review of 4 articles for information about business intelligence.

$2.19
See Also This Related BrainMass Solution

Cases: Creating, Implementing, and using Business Intelligence

See the attached file.
"Lessons to be learned from the Clinic and Resort cases about creating, implementing, and using business intelligence"
Business Intelligence is a complex socio-technical innovation, so thinking about the question in socio-technical terms is likely to be of some value to you.
(1) Begin by stating your position on this question clearly and concisely -- what are the "lessons learned"?
(2) Citing appropriate sources, present the reasons why you draw these conclusions. Be sure to make the most effective case you can.
(3) Then establish what counterarguments can be made in response to your conclusions.
(4) Finally, review your original position in light of the counterarguments, showing how they are inadequate to rebut your original statement.

Resources to review: The Business Intelligence Guide website is a gold mine of useful information about BI specifically. Read some of the overview articles (they're short), to generally familiarize yourself with BI terminology:
Resource: Electrosmart Ltd. (2011) The Business Intelligence Guide. Retrieved February 27, 2011, from http://thebusinessintelligenceguide.com/index.php. Recommended sections include:
BI Best Practices. http://thebusinessintelligenceguide.com/bi_strategy/BI_Best_Practices.php
BI Solutions. http://thebusinessintelligenceguide.com/bi_solutions/index.php
BI Drivers. http://thebusinessintelligenceguide.com/bi_strategy/Drivers_Of_BI.php
BI Barriers. http://thebusinessintelligenceguide.com/bi_strategy/Barriers_To_BI.php
Getting Started in BI. http://thebusinessintelligenceguide.com/bi_program/index.php
Cases: Konitzer, K. and Cummens, M. (2011) CASE STUDY - Using Analytics to Improve Patient Outcomes and Billing Accuracy at Marshfield Clinic. TDWI. Retrieved September 16, 2011, from http://tdwi.org/articles/2011/07/11/case-study-using-analytics-to-improve-patient-outcomes-and-billing-accuracy-at-marshfield-clinic.aspx
Microsoft Inc. (2011) Exclusive Resorts, LLC Destination Club Generates Rapid ROI, Enhances Services, Takes Control of Business. Microsoft Case Studies. Retrieved September 16, 2011, from http://www.microsoft.com/casestudies/Microsoft-Dynamics-AX/Exclusive-Resorts-LLC/Destination-Club-Generates-Rapid-ROI-Enhances-Services-Takes-Control-of-Business/4000009718
Use in-text references to your readings material.

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