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McDonald's hamburger

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1) Would you describe McDonald's hamburger "manufacturing" strategy as Make-to-Order (MTO), Assemble-to-Order (ATO), or Build-to-Stock (BTS)? Explain your answer and elaborate on why they selected that approach. Is the strategy the same for their apple pies? Explain why they might have two different strategies and if they create a conflict? Would the rationale for the strategy change if the organization was Ford Motor Company? Explain.

2) Compare and contrast the advantages of "manufacturing" strategies to the quality concepts introduced through TQM. Why are some industries, such as not-for-profits or those that utilize mass customization, limited to certain operational strategies and quality approaches? Is it determined more by the industry or the organization's competitive advantage? Explain.

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"Manufacturing" Strategies
1) Would you describe McDonald's hamburger "manufacturing" strategy as Make-to-Order (MTO), Assemble-to-Order (ATO), or Build-to-Stock (BTS)? Explain your answer and elaborate on why they selected that approach. Is the strategy the same for their apple pies? Explain why they might have two different strategies and if they create a conflict? Would the rationale for the strategy change if the organization was Ford Motor Company? Explain.

I will describe McDonald's hamburger "manufacturing" strategy as Assemble-to-Order. In case of Assemble-to-Order strategy, the product is build to customer specifications from a stock of existing ingredients. The point is that in case of Assemble-to-Order, the components are assembled only when a customer order for that product is placed. This approach has been selected so that McDonald's reduces costs and improves efficiency by offering a wider ...

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