AT&T Strategic Issues
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My selected organization: AT&T
List companies that show strategic thinking about problems similar to the ones AT&T faces.
What are these issues?
Give 5 strategies used by those companies to address them and describe the outcomes.
How would you adopt these strategies into AT&T?
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Solution Summary
This solution discusses several companies that have shown strategic thinking like AT&T. It then discusses five different strategies used by these companies to address these issues in 683 words.
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1. Mass exodus of customers in a segment: AT&T had to sell off AT&T Wireless as millions of customers left the company. The reason for this was that there was substandard customer service, inadequate coverage and dropped calls. In case of other companies if a defective or a faulty product is sold the strategy is to recall the faulty product. For example, recently 500,000 Toyota Tundra pickup trucks were recalled because of a steering problem. This strategy can be adapted by AT&T by offering improved customer service at the same price and returning the fees charged for dropped calls and substandard service.
2. There was an Electronic Frontier foundation's class-action lawsuit against the company that AT&T illegally cooperated in a National Security Agency surveillance program. This development is a strategic issue and can give a bad name to the company. The fact that AT&T carried out the operation gave a bad name to the company. Similar allegations were made against the company Comcast, the broad band provider, that it was ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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