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Strategic Planning Initiatives for Starbucks in Annual Report

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Identify a strategic planning initiative for Starbucks and identify an initiative discussed in the Starbucks annual report.

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Solution Summary

This brief discussion (less than 100 words) explains how one initiative fits into Starbucks' strategy. You are given a link to the annual report. Please note: this is just a very LIMITED response to get you thinking.

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There are many new initiatives in 2009 (see president's report at the beginning of the 2009 annual report). I couldn't attach it because it was too big but here is the ...

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