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Strategic and Financial Planning Defined

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How would you define strategic planning? What are the differences between strategic and financial planning?
What financial problems might an organization encounter when implementing their strategic plan?

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Solution Summary

Strategic and financial planning is defined in the solution. The differences between strategic and financial planning is given. The financial issues which an organization might encounter when implementing their strategic plan is given.

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Strategic planning contains a number of elements. First, the plan should begin with a mission statement. For example, the first sentence of PepsiCo's mission statement says that its goal is to "increase the value of our shareholders' investment" but also to consider the effects of its actions on customers and the environment (Brigham & Houston, 2007). The second key element in the strategic plan is a statement of the firm's corporate scope, which means the lines of business it plans to pursue and the ...

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