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Revising Mission Statements

In my class a good point was brought up:

"Companies often are satisfied with original mission statements...even after a decade".

1-Do you believe there has to be a time frame for revisiting mission statements? Any research views that you can locate?
Once the reputation of a company is tarnished for whatever internal/ external reasons, should the mission change?

2-How does such decisions become the central core of a renewal strategy?

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1-Do you believe there has to be a time frame for revisiting mission statements? Any research views that you can locate?
A well-crafted mission statement serves as a guide to inspire the organization for many years. The organization never achieves its ultimate goal and if it aims for the best, it must continuously review, revise, and improve its mission statement to adapt to the current times. It must undergo an ongoing challenge in the pursuit of its mission.

As a business grows, so does the company's mission. There is a need to regularly revisit the mission statement to check if it is still serving its purpose and decide if it has to be revised or updated. If the mission statement has been effectively inspiring the organization and its people with its goals and objectives, then it probably doesn't need to be altered significantly as time goes by. If management feels that the mission statement is not effective or does not reflect the organization's direction, then there is a need to revise it (AllBusiness.com).

According to Warner, there is a need to revisit mission statements frequently for the purpose of maintaining focus as recent conditions change. A mission statement is a route that motivates and inspires the team to action. Warner also suggested that there is a need for management to ...

Solution Summary

359-410 words answer to the questions; references included; mission statements revision and renewal strategy

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