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Mozilla SWOT Analysis, Strategic Thinking, Leadership, Planning, Implementation

Identify the internal and external strengths, weaknesses, opportunities, and threats (SWOT) facing Mozilla, particularly regarding its Firefox browser.

Differentiate between strategic thinking, leadership, and planning

Distinguish issues related to both strategic planning and implementation

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Strengths - High quality browser that is gaining in reputation among computer users.

Weakness - Not as well known as some of hte other browsers that are available and that are ingrained in the computer user mindset.

Opportunities - Market for those computer users that do not like Microsoft or Netscape, the two major browser ...

Solution Summary

Strategic planning is examined using SWOTs for Mozilla and Firefox browsers.