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Business Policy and Strategic Planning

Business Policy and Strategic Planning

1. Are functional strategies interdependent, or can they be formulated independently of other functions?

2. Why is penetration pricing more likely than skim pricing to raise a company's or a business unit's operating profit in the long run?

3. How does mass customization support a business unit's competitive strategy?

4. When should a corporation or business unit outsource a unction or an activity?

5. What is the relationship of policies to strategies?

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1. Are functional strategies interdependent, or can they be formulated independently of other functions?
Functional strategies are interdependent:
Even though functional strategies may be formulated separately they are interrelated because of the overriding objectives.
Even though functional strategies may be formulated in isolation they have to coordinate with other functions. For example, even if the financial strategy is formulated separately it has to be implemented through other functions.
Functional strategies by definition have to support line management in unison with other functions and so they are interdependent.

2. Why is penetration pricing more likely than skim pricing to raise a company's or a business unit's operating profit in the long run?
- Penetration pricing increases the sales volume and this helps ...

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