Purchase Solution

Business Philosophy and Ethics - Marketing Strategy

Not what you're looking for?

Ask Custom Question

In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from your professor, as well as adding the marketing strategies.

Write an 4-5 page paper in which you:

(The Executive summary should be at least 1 page and the rest can be at least a paragraph)
1. Write an executive summary of your marketing plan.
2. Provide the company's branding, pricing, and distribution plan.
3. Provide the IMC and customer satisfaction plan
4. Discuss the company's competitors, and its strengths and weaknesses
5. Determine the differentiation strategy in relation to your closest competitor
6. Assess the macro-environmental issues (legal, technological, social, and economic) trends with which the company must operate.
7. Identify the most significant trend to impact the business and discuss how the company intends to minimize or capitalize on this trend.

Purchase this Solution
Solution Summary

The answer to this problem explains contemporary marketing. The references related to the answer are also included.

Solution Preview

1. Executive Summary.
The brand SafeToy expresses the greatest concerns of buyers of toys. Every parent is concerned about the safety of toys. SafeToy is safe because of its design, its chemical composition, and its compliance with international and US safety standards. Even though the pricing strategy is penetration pricing, the prices will support the "safe" positioning of SafeToy products. SafeToy will use push-pull strategy which will enable it to increase its sales rapidly. The company has selected three national distributors and three smaller distributors. These distributors will be motivated through attractive trade discounts. Further, the retailers will also get attractive discounts on list price. This forms the push strategy of the company. The promotion of the company, especially the advertisements, publicity, public relations, and personal selling will form the pull strategy. The push-pull strategy will help quick penetration of the target market and allow SafeToy to achieve the targets of the company. SafeToy will also sell its products through three toy websites www.ustoy.com/, www.toysrusinc.com › Safety‎, and www.fatbraintoys.com/.
The strategy of SafeToy supports the objectives of distributors and retailers. They want safe products. SafeToy's integrated marketing strategy integrates the message, outlook, emblem, color, and execution of different marketing communications. Television advertising, newspapers, publicly, public relations, and sales person deliver a similar message. There is an integration of communication from SafeToy. The marketing promotion strategy will consist of advertising, publicity, personal selling, and sales promotion. There will be an integration of these communications. Public relations will issue press releases and send excellent videos about SafeToy products to the main news channels. There will be integration among all the channels of marketing communication used by SafeToy. Customer satisfaction will be measured through regular market research and surveys. The closest competitor of SafeToy is Hasbro. Small molded plastic toy makers will not be able to compete with SafeToy on the basis of quality. But large toy makers will make toys of comparable quality. The differentiation is superiority in design and safety. The business environment is favorable to SafeToy. Its safety standards are higher than mandatory standards, the society encourages the purchase of safe toys, and the economic recovery will lead to improved purchases. SafeToy has to begin manufacturing latest technology toys. This includes toys that have computerized parts, computer games, and internet based games. (379 words)

2.
Branding Strategy: The global branding strategy plan is based on global toy shopping objectives. One of the main concerns of customers in the global market is that the toys should be safe for their children. SafeToy is intended to position the company as one that takes special efforts to make our toys safe. The toys will not hurt children. For example, the designs of colored puzzles will be made in such a way that even if one child throws a piece at another, they will not cause injury. The weight and design will make them safe. The chemicals used in the toys and the molding process will be ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
Recent Feedback
  • "I read your comments, and thank you for this feedback. Do I need to find other studies that applied this methodology Ive used? That's where I'm stuck at."
  • "Thank you kindly sir. "
  • "Excellent and well explained. --Thank you kindly. "
  • "Awesome notes. I appreciate you."
  • "I have the follow-up project and I will assign that to you very soon. "
Purchase this Solution
Free BrainMass Quizzes
Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Operations Management

This quiz tests a student's knowledge about Operations Management

Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

View More Free Quizzes
Related BrainMass Solutions

  • Evaluation of Costco's Pricing, Product & Marketing Strategy

    Discuss the alignment of Costco's mission and strategy. Evaluate whether or not the strategy supports the mission. Discuss the company's business philosophy, values and code of ethics.

  • Administrative Strategy and Policy: Control Mechanisms

    Ethics should be embedded in each aspect of organization's strategic plan, be it marketing, finance or HR functions.

  • Ethics & Marketing Strategy

    294129 Business Ethics - How should ethics play a role in shaping marketing strategy? Why? Essay Question: 1. How should ethics play a role in shaping marketing strategy? Why? Let's take a closer look at this interesting question.

  • Ethical and Unethical Business Practices

    cat=3 http://www.bpir.com/ethical-business-practices-bpir.com/menu-id-71/implementation.html http://tutor2u.net/business/strategy/business-ethics-issues.html The solution defines ethics, business ethics and Code of Ethics.

  • Marketing Philosophy & Strategy

    The solution discusses marketing philosophy and strategy.

  • Statement of Ethics

    227029 Statement of Ethics Synthesize and integrate the scholarly marketing literature to recommend how ethics should be addressed in marketing-strategy formulation.

  • How do you evaluate if certain marketing practices are deceptive or not?

    On the other hand, ethics has to do with right and wrong. Essentially, ethics can be understood as the science of morality. As a branch of philosophy, we refer to ethics as "moral philosophy."

  • International Adaptation Article Summary

    Yum Brand's Challenges and Marketing Strategy Adaptations Despite the rapid pace of economic growth in China, many marketing challenges remain.

  • Ethics, technology, Stress & Decision-making

    Also included in the scope of general business ethics are the following - misuse of corporate ethics for the purpose of marketing, corporate abuse & crime, leadership & governance issues and ethical issues concerning relations with competition & other

  • Unethical Business and Marketing Practices

    459995 Unethical Business and Marketing Practices With the memory of the many companies showing poor judgment and poor ethics, such as B&P, Toyota, Enron, WorldCom, Arthur Andersen, and others fresh in your mind, you have been asked to advise your company's

View More Related Solutions