Share
Explore BrainMass

Home Depot: Effects of a 3% Sales Decline

Home Depot was one major company in the building supplies industry that was adversely affected by the slowdown in the housing market. On August 14, 2007, it announced that its revenues for the first half of the year were 3 percent lower than revenues were for the first six months of 2006. Of even greater concern was the fact that its earnings for the first half of
2007 were 21 percent lower than for the same period in the prior year.

Explain how a 3 percent decline in sales could cause a 21 percent decline in profits. Your comments should address the following:

a. An identification of the accounting concept involved.
b. A discussion of how various major types of costs incurred by Home Depot were likely affected by the decline in its sales.
c. The effect of the decline in sales on Home Depot's margin of safety.

Solution Preview

a. An identification of the accounting concept involved.

The concept is operating leverage - which is the proportion of total costs that are fixed (as opposed to variable).

b. A discussion of how various major types of costs incurred by Home Depot were likely affected by the decline in its sales.

The ...

Solution Summary

Your tutorial is 173 words and identifies the concept, tells you how the two types of costs were impacted by the sales reduction and then explains the impact on margin of safety.

$2.19