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Develop a plan for increasing sales

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Pretend that this restaurant Subway at a shopping mall is an indoor location has been open for 12 months and that business is slow and stockholders are putting pressure on us to do better. Take the position that your business has been in place for a year. Although the business originally started out well, sales have slumped over the past quarter. You are starting to get heat from stakeholders regarding the drop in sales. You have identified that the current sales force is simply not getting the job done. You have been given limited resources and do not want to fire the current staff and hire a new one.

https://www.mysubwaycareer.com/

Develop a plan for increasing sales through more effective sales management. Address the following in your plan:

1. Develop a policy for appropriate employee behavior and appearance. Explain how the tenets of this policy can affect customer perception and sales.

2. Analyze strategies unique to managing your sales team, and explain how you will implement these strategies to increase sales.

3. Create a work schedule that meets the needs of your personnel, consumers, and organizational objectives. Discuss why it is important to consider individual employee needs when developing a work schedule.

4. Conclusion.

https://www.mysubwaycareer.com/

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Solution Summary

Pretend that this restaurant Subway at a shopping mall is an indoor location has been open for 12 months and that business is slow and stockholders are putting pressure on us to do better. Take the position that your business has been in place for a year. Although the business originally started out well, sales have slumped over the past quarter. You are starting to get heat from stakeholders regarding the drop in sales. You have identified that the current sales force is simply not getting the job done. You have been given limited resources and do not want to fire the current staff and hire a new one.

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2. Analyze strategies unique to managing your sales team, and explain how you will implement these strategies to increase sales.

First of all, I will conduct an extensive analysis behind the cause of poor performance among the sales team, such as those related to remuneration and incentives, lack of training, lack of proper working atmosphere and management support, etc. Once the causes of such poor performance is identified, I will implement specific strategies to address the issues.

Secondly, I will organize extensive training sessions to improve the skill and productivity level of employees. I will hire industry experts to impart training to sales people for improving their performance. The training will include modern tools and technologies such as simulation sessions to provide real life like sales scenarios to trainees. Further, the trainers will work on improving the communication and presentation skills, body language and sales approach of sales teams. These training sessions will be organized on a regular basis to improve the performance of sales teams. For example, people taking the orders from customers will be trained to handle ...

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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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