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Preliminary Objectives in an Organization

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- What are some of the preliminary objectives that you can think of for the organization that is subject of your strategic business plan?

- How did you receive these objectives?

- What are the key success factors for achieving these objectives?

P.S. Your response should be supported by at least one outside resource (properly credited). Please provide appropriate references for statements and/or quotations next to the statements and/or quotations itself. Apart from the references that you would provide at the end of your response as well. If you're providing references only, then please do not respond. Thanks

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Solution Summary

The solution determines the preliminary objectives for an organization that is subject for a strategic business plan.

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Components of Preliminary objectives

This will be in terms of the industry and the segment the organization will focus in future. They will also lay down financial objectives, operational objectives to satisfy the stakeholders of the organization.
Here are some categories of critical Preliminary objectives:

One can focus on following objectives:(Kippenberger 1996):
* Financial objectives - measures reflecting financial performance, for example Profitability margin or return on investment.
* Marketing objectives: For example market share, segment in which the it will operate, number of products
*Operational Objectives:
Quality/ Cost ratio, number of defects, Investments in technology

One Example of Developed Goals for Cost leadership strategy

Newell is famous for cost leadership strategy. It has set up goal of financial efficiency to achieve its strategy. For e.g. Newell's integrated with the sophisticated cross docking system which provides the company a substantial cost advantage by improving its ability to reduce its ...

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