Business Management

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Individual Project

The response addresses the queries posted in 825 words with references.

// This paper focuses on the survival problem being faced by an executive named Ed Leonard working at Tucker Knox Corporation. He has become a victim of rivalry between two senior managers among whom one is his boss. Here we will analyze the company case and try to save the job of Ed who is recognized as a capable employee.//

Introduction

This paper discusses the problem faced by Tucker Knox Corporation. Facing global competition the company decided to revamp its product design and engineering department. This responsibility was voluntarily taken by Howard Watson much to the President Larry Henderson's delight. Howard picked Ed Leonard as manager for machine design and both chalked success story for Tucker Knox Corporation in the area of cost reduction and manufacturing facilities. But this growth plan was halted with the arrival of Jack Donaldson, vice president of technology, as Howard and Jack were strong rivals. The internal political turmoil engulfed Ed too who now stands to lose his job after sudden replacement of Howard to Ireland (How to Solve a Case Study, 2008).

// Before starting with our analysis we have first provided an introduction relating the situation existing at the firm, now we will move on by pointing the problem both at macro and micro level. //

Problems

Macro

On the macro level the company faces global competition in the form of private and captive manufacturers, has to meet price or cost demands by setting manufacturing facilities in United States and overseas locations and last but not the least it faces the challenge of retaining its corporate headquarters at U.S. when most companies are shifting their base outside.

Micro

The firm is confronted by the challenge of achieving innovative product design ...