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Based on experience at other companies, describe a situation in which a project was not clearly aligned with business goals

To ensure that this project is aligned with business goals. Based on experience at other companies, describe a situation in which a project was not clearly aligned with business goals.

Respond to the following:

- Describe a situation in which a project was not clearly aligned with business goals.
- Was the project successful? Why or why not?
- How could the project have been aligned more closely with business goals at the beginning of the project?
- Discuss the importance of strategic alignment in project management.

Solution Preview

There is a situation that occurred at a boxing promotions company in which I worked for, in which some of the lower-level managers were given instructions to develop a business enhancing project. The overall business goals of this promotions company was to gain more talented fighters in order to gain access to putting more fights at major venues such as Madison Square Garden, as well as to increase the number of ticket sales for these events. In essence, the overall business goal of this organization was to increase its profitability through the events that it promoted. The project that the lower-level management teams developed, was a project in which the rules and regulations governing the bouts that were to take place, as well as the negotiations methodologies were to be analyzed and improved upon.

The project in question was not very successful for obvious reasons. One of the main reasons that the project was not successful, was due to the fact that the rules and regulations governing the bouts were under the authority of state athletic commissions, and these lower-level management teams did not have much power or leverage in making the determination as to what rules and regulations could be added, changed, or eliminated. This aspect of the project tended to waste a great deal of time and financial resources, which was detrimental to the promotions company, and took valuable financial resources away from more pertinent and productive activities that could have been taking place. This project also failed due to the ...

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