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When motivating channel members, a manufacturer has several sources of power from which to draw. List those sources of power and give an example of how each can be used.

Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 17, 18, and 19, Pages 503-588. MBA

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When motivating channel members, a manufacturer has several sources of power from which to draw. List those sources of power and give an example of how each can be used.

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Some of the most important sources of power for a manufacturer which can be used by him to motivate his channel members are:

1) Charisma Power: The charisma of the manufacturer as depicted from his personality can be a strong force in creating an impact ...

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