Porter's Industry Analysis
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According to Porter what determines the level of competitive intensity in an industry?
According to Porter "industry analysis" is Pepsi-Cola a substitute for Coca-Cola?
How does competitive intensity change in a "fragmented industry" vs. a "consolidated industry"?
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Solution Summary
This solution provides detailed descriptions regarding competitive industry, industry analysis, and a comparison of fragmented and consolidated industries.
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Brief preview on 5 Forces Analysis
Today's business environment is extremely competitive; hence organizations strive to create a competitive advantage to thrive in the competitive scenario. Michael Porter, considered to be one of the foremost gurus' of management, developed the famous five-force model, which influences an industry.
1. Industry competition/Degree of rivalry
2. Bargaining power of buyers
3. Bargaining power of suppliers
4. Government regulations
5. Threat of New entry
This model gives a fair idea about the industry in which a company operates and the various external forces that influence it. It's dynamic and over a period of time the model, which have used to analyze the industry may itself evolve.
Q Michael Porter's Industry Analysis, According to ...
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