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Business Analysis

An effective analysis and implementation of strategic techniques

The Assignment is on Fox Relocation Management Corp.
an effective analysis of the problem and also an approach to resolving the problem based upon applying strategic techniques

1.What is the company's Strategic Direction: Mission, Vision, Goals and Objectives

2.What is the Macro Environment: Political, Economic, Social, Technological

3.What is the Industry Environment (5 force analysis)

4.Give a Competitor Analysis (Positioning)

5.What are the Opportunities and Threats

6.Describe the Internal Environment problems and recomendation for improvement (Finance, Marketing, Operations, Human Resources, the value chain, etc...)

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1.What is the company's Strategic Direction: Mission, Vision, Goals and Objectives
The mission of FOX Relocation is to provide a range of real estate program and project management services in a way that supports its clients' culture and fulfills their unique needs so that the business operations and revenues are not disrupted.
This is the official mission, currently FOX Relocation actually provides relocation services to businesses. In particular, FOX Relocation strives to relocate the businesses of her clients in such a way that the businesses of her clients are not disrupted.

2.What is the Macro Environment: Political, Economic, Social, Technological
There is political stability in the state of New England and in US in general. The tax policy is designed to stimulate business, however, there are well defined employment laws in New England that FOX Relocation must comply with. In addition, there are the Federal Employment laws that FOX Relocation should comply with. Further, when FOX Relocation takes up projects across the states it must comply with the environmental laws and regulations of the relevant state; Most importantly, FOX Relocation should have licenses in every state it operates and should comply with licensing requirements.

3.What is the Industry Environment (5 force analysis)
The supplier power for FOX Relocation is the mainly the supply of well qualified personnel. Currently, FOX Relocation is getting excellent personnel from the facility management industry. These are persons trained for moving consultant business.
The threat of new entrants is very real as there is no high cost of entry. Capital investment is low, there are no barriers from the government and economies of scale play a small role in the moving consultancy industry.
Buyer power is strong because buyers are able to carry out the moving assignment using their ...

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