Purchase Solution

basic customer wants as trade-offs

Not what you're looking for?

Ask Custom Question

Customers do not view the six basic customer wants as trade-offs. They do, however prioritize. Two customers waiting for the same service or product might have oppositie priorites for the same basic want (e.g. one might want speedy service frist in importance; the next might give speed last priority).

Give examples of this for your choice of three different services or kinds of products.

Purchase this Solution

Solution Summary

Basic customer wants as trade-offs

Solution Preview

One example would be people waiting for food in a restaurant. For some people, the presentation of the dish along with the time devoted for preparing it properly is the first priority. Say, for example, some people like the Pizza to be served hot and crispy. For others, speed of ...

Solution provided by:
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution


Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Introduction to Finance

This quiz test introductory finance topics.

Operations Management

This quiz tests a student's knowledge about Operations Management