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Behavior Modeling and Direct Reinforcement

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Why is behavior modeling often more effective than direct reinforcement for helping employees to learn new behaviors?

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Solution Summary

First, behavior modification (a.k.a operant conditioning and reinforcement theory) is one of the oldest perspectives on learning. Reinforcement theory takes a rather extreme view that learning is completely dependent on the environment. In addition, behavior modification views human thoughts as unimportant intermediate stages between behavior and the environment.

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First, behavior modification (a.k.a operant conditioning and reinforcement theory) is one of the oldest perspectives on learning. Reinforcement theory takes a rather extreme view that learning is completely dependent on the environment. In addition, behavior modification views human thoughts as unimportant intermediate stages between behavior and the environment. Through direct reinforcement there are four contingencies of reinforcement that strengthen, maintain, or weaken behavior of employees: positive reinforcement, punishment, negative reinforcement, and extinction. Although direct reinforcement can be effective, it has several limitations to its use. First, is a problem with reward inflation, in ...

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