Website Look and Feel for Continental Airlines

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When I was in graduate school, I worked on a project based on the usability and ease of navigation of websites, so here are some of my opinions. (Please note that I will not write the actual essay for you, I will just put my ideas in point form).

Look and feel of the website;

-the front page loaded up quickly
-there seems to be bold colors which take up the whole screen almost, and the colors are almost a little too bright
-there are a lot of banners on top to click through, which gives the appearance of an easy to navigate website (reservations, travel, deals & offers)
- when you actually click on one of the tabs, it brings you to a page with minimal information. To make this more user friendly, the tab that is selected should be shown in a different color then the other tabs so that the consumer knows exactly where they are. For example, I clicked deals and offers. On the main frame of the page, the title deals and offers is there, but in small font. If I left my computer and came back, I would have never remembered that I was on the deals and offers page - if the tab that days deals on offers on top was highlighted, then I would reorient myself to the website quickly
- by clicking the logo on the top left corner, I was able to return back to the homepage quickly, which is a good features which makes for easier navigation (don't have to click the back button)
- I found the font size to be way too small. They try to cram too much information onto one page.
- One main feature of the usability of a website is that most of the information should be shown on one screen shot - i.e the person should not have to scroll down to continue reading. Their homepage fails at this criteria - I had to scroll down to see the full information.
- There are links at the bottom on the frontpage, which are in a horrible color font, and they are completely illegible.
Ease of ...