Research Foundations
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1.What is the appropriate research method to use for a customer satisfaction?
2.As a manager, you have prepared a presentation to give to your supervisor that summarizes a research project on customer satisfaction. As you begin the presentation, you notice that there are customers seated in the briefing room. Is there a difference in your approach to this presentation?
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1. The appropriate research method to use for customer satisfaction depends on the product and/or service. There is no right answer for this question. Appropriate research method ensures that customer feedback is considered while measuring customer satisfaction. There can be numerous ways this can be accomplished. The most common method is via surveys (online/phone/face to face). These surveys are targeted to measure customer experience with the product or service. There are several market research companies that will develop these surveys for companies and analyze results and measure customer satisfaction.
Another method to measure customer satisfaction is to have focus groups ...
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