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Modern Postcard Analysis

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"In the Spotlight" mini-case study on Modern Postcard, visit their website for more information on the company: www.modernpostcard.com/ Then, respond to the following questions:
1. How does the company produce beautifully designed postcards so affordable?
2. How has Modern Postcard managed their operations and assets so effectively?
3. Why does Modern Postcard consider their operations customer-focused?

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Solution Summary

This response answers questions pertaining to the affordable, effective and customer focused operations of The Modern Postcard Company.

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1. How does the company produce beautifully designed postcards so affordably?
According to their website the primary reason they are able to produce such affordable yet beautiful postcards would be their experience. They do have twenty-five years of experience in the field. Also the fact that they use state of the art equipment producing everything in-house which allows them to produce a great product without the cost of outsourcing any portion of the production. Everything used from the premium card stock to ...

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