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    Individualist versus collectivist

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    Please help select a research article that analyzes one of the cultural patterns such as collective versus individualistic social perception and gender perspective differences.

    Help is needed developing a reflection that summarizes the pattern and analyze the implications in a global organization.

    © BrainMass Inc. brainmass.com March 5, 2021, 1:36 am ad1c9bdddf

    Solution Preview

    The solution is provided below:

    Step 1
    The selected article is:
    Bechtoldt, M. N., Choi, H. S., & Nijstad, B. A. (2012). Individuals in mind, mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity. Journal of Experimental Social Psychology, 48(4), 838-844.
    The article analyzes the effect of individualistic norms and collectivistic norm on group creativity.

    Step 2
    The reflection that summarizes the pattern and analyzes implications in the global organization are as follows: ...

    Solution Summary

    This solution explains an article that addresses individualistic versus collectivist norms in a group. The sources used are also included in the solution.