Explore BrainMass

Individualist versus collectivist

Please help select a research article that analyzes one of the cultural patterns such as collective versus individualistic social perception and gender perspective differences.

Help is needed developing a reflection that summarizes the pattern and analyze the implications in a global organization.

Solution Preview

The solution is provided below:

Step 1
The selected article is:
Bechtoldt, M. N., Choi, H. S., & Nijstad, B. A. (2012). Individuals in mind, mates by heart: Individualistic self-construal and collective value orientation as predictors of group creativity. Journal of Experimental Social Psychology, 48(4), 838-844.
The article analyzes the effect of individualistic norms and collectivistic norm on group creativity.

Step 2
The reflection that summarizes the pattern and analyzes implications in the global organization are as follows: ...

Solution Summary

This solution explains an article that addresses individualistic versus collectivist norms in a group. The sources used are also included in the solution.