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    Superior Manufacturing - New Product Launch

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    Superior Manufacturing is thinking of launching a new product. The company expects to sell $950,000 of the new product in the first year and $1,500,000 each year thereafter. Direct costs including labor and materials will be 55% of sales. Indirect incremental costs are estimated at $80,000 a year. The project requires a new plant that will cost a total of $1,000,000, which will be depreciated straight line over the next five years. The new line will also require an additional net investment in inventory and receivables in the amount of $200,000. Assume there is no need for additional investment in building and land for the project. The firm's marginal tax rate is 35%, and its cost of capital is 10%. Based on this information you are to complete the following tasks.

    1. Prepare a statement showing the incremental cash flows for this project over an 8-year period.

    2. Calculate the Payback Period (P/B) and the NPV for the project.

    3. Based on your answer for question 2, do you think the project should be accepted? Why? Assume Superior has a P/B (payback) policy of not accepting projects with life of over three years.

    4. If the project required additional investment in land and building, how would this affect your decision? Explain.

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    Solution Preview

    1. The statement is in the attached file.

    2. The payback period is 2 yrs 11.8 months and the NPV is $1,075,689

    3. Since the NPV is positive, the project ...

    Solution Summary

    The solution explains the calculation of cash flows for the launch of a new product by Superior Manufacturing and the calculation of NPV and payback period.