Large corporations and considerations for poor countries
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About 50% of the world population (about 3 billion out of 6 bn) live with less than two dollars a day...that includes food, shelter, clothing, entertainment, medicine, education etc. Large populations in sub-Saharan Africa live with less than one dollar a day.
These countries require at least basic computers, health services, road, tele communication, security, drinking water, schools etc. as much as we all do in the US.
If you are a corporation (like Dell, AIG, GE, Kraft, J&J, etc. ) would your strategy just ignore this 50%? How would you serve these countries who have no means? How will you about 50% of the world population (about 3 billion out of 6 bn) live with less than two dollars a day...that includes food, shelter, clothing, entertainment, medicine, education etc. Large populations in sub-Saharan Africa live with less than one dollar a day. strategize to earn revenues and profits?
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The solution discusses large corporations and considerations for poor countries.
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Large U.S. companies like Dell, AIG and Kraft can use the math of 3 billion times 1 penny. Three billion pennies is equal to one hundred million dollars. In other words the volume of the market outweighs the individual buying power of the market.
In terms of products, there needs to be a conceptual shift in thinking and the market has to dictate the product attributes.
The self powered flashlight is an example, ongoing cost of products can be ...
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